Last year, evam, a well-established theatre and entertainment company teamed up with Airtel to start a youth drive called “Airtel Theatricals” with the objective of promoting the spirit of entrepreneurship and self belief amongst students using theatre as the catalyst for such a change. Picking up where we left off last year, this year’s edition is promising to be much more competitive, lively and wholesome, as we invite 45 colleges from all over Tamil Nadu to showcase their skills in drama and entrepreneurship in a competition spread over 3 months. For this drive - we have created an exclusive audition – workshop series leading up to a “youth drama festival”, comprising of zonal competitions at three centres namely Chennai, Coimbatore and Madurai and culminating in a red carpet award ceremony in Chennai.
The event aims to introduce students to theatre and entrepreneurship collectively where they will not only script and present a 30 min. play all by themselves but also run the whole event like a business by handling marketing and pricing and sales of tickets for their show, etc. Airtel Theatricals powered by evam aims to creating a platform for theatre, which is accessible and open to the youth, giving them an opportunity to create and present something through team-work and more importantly a learning experience that is priceless!
PHASES:
1. July 31st 2010: Registration & Selecting colleges – Colleges across TN will be invited to apply to evam to participate in Airtel Theatricals 2010 and the selected colleges will be grouped into 3 centres (Chennai, Madurai, Coimbatore)
2. August 2010: Auditions – A team from evam will conduct an audition in each college to select 30 students to make up the Airtel Theatricals team
3. September 1st – 5th : Workshops – Workshops will be conducted in each centre to train the teams on acting, directing, marketing and production
4. September 2010: Mentoring – Each team is mentored by evam to create a 30 min. play on the theme and constraints provides, and also draw up and execute a marketing plan to sell tickets and get audiences for the show.
5. September 18th – 30th: Centre Finals – Each centre will host a grand finals event where the college teams will compete against each other. The teams will be judged on both the performance and their marketing efforts by a panel of distinguished theatre personalities
6. October 1ST - 10th: Online Voting – The top ten teams from the Centre Finals will then get the opportunity to upload the videos of their plays on youtube and garner votes online for a period of 15 days, which will contribute towards their final score
7. October 10th: Award Ceremony – The event will culminate in a red carpet award ceremony in Chennai where the overall winner of Airtel Theatricals will be announced!
Let the inspiration transform into magic on stage. Pick your dates for the auditions in August 2010
Apply NOW!